
The Counting Video
Digital edition

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2,862 words · no email, no account
No. 156 · Technology & Money · Internet Culture
a biography of Logan Alexander Paul and Jake Joseph Paul
Logan Alexander Paul was born on April 1, 1995. Jake Joseph Paul was born on January 17, 1997. They grew up in Westlake, Ohio, the sons of a real-estate agent and a former model. Logan posted his first Vine video in 2013; Jake followed. By 2017 Logan had 16 million YouTube subscribers and Jake had 11 million. On January 1, 2018, Logan posted a video from Japan's Aokigahara forest that included footage of a recently deceased man. The internet rebellion was immediate. He took a three-week break. Jake meanwhile pivoted in 2020 to professional boxing. He has now fought professionally twelve times — including a November 2024 exhibition against Mike Tyson — and has used the platform to build the streaming-rights company Most Valuable Promotions.
Daniel Asher's biography traces the joint arc the brothers' careers have demanded. The book covers the Westlake childhood, the long Vine years of 2013-2016 and the long Disney Bizaardvark co-starring of 2016 that Disney ended after Logan's neighbour complaint, the 2018 Aokigahara incident, the long Logan-and-KSI boxing exchange and the British heavyweight match of August 2018, the Maverick Apparel and Prime Hydration product launches, the Impaulsive podcast, the WWE main-roster signing of 2022, the long Jake-and-MVP-boxing era and the 2024 Tyson exhibition, the 2024 Jutta Leerdam relationship, the 2025 Jake-and-Nina Agdal wedding.
What emerges is a portrait of the brother-act whose two-decade Vine-to-YouTube-to-podcast-to-boxing arc has remade what an American creator economy can look like — and of the Ohio childhood that produced them.
The opening chapter is published in full — read it here.
Logan Alexander Paul and Jake Joseph Paul. The title never carries the subject's name: it names one concrete thing out of the life — in this case Problem Children — and the name goes on the line underneath.
No. No subject, estate, label or foundation had approval over the text, and none paid for a word of it. The cost of that independence is that no new interviews were conducted for the book; it is built from the public record, and it says on the page where a scene is reconstructed rather than documented.
Yes — the whole opening chapter and the writer's foreword, free and in full, with no email address and no account. That is 2,862 words of the book.
About 53,000 words, 18 chapters, 176 pages in the paperback.